: Tools for sizing markets, trend analysis, and identifying specific customer segments for targeted strategy.
For a more detailed exploration of marketing analytics, strategic models, and metrics, you can access Stephan Sorger's resources and publications through his website or academic platforms. : Tools for sizing markets, trend analysis, and
Ultimately, Marketing Analytics: Strategic Models and Metrics functions as both an academic anchor and a corporate playbook. It equips readers with the tools necessary to thrive in an increasingly data-centric marketplace. Finding the Book and Digital Resources It equips readers with the tools necessary to
Utilizes Strategic Decision Models like the Quantitative Strategic Planning Matrix (QSPM) to select among various marketing initiatives. These models help answer critical strategic questions
Sorger’s text breaks down complex market dynamics into structured mathematical and logical models. These models help answer critical strategic questions. 1. Market Segmentation and Positioning Models
Marketing Analytics: Strategic Models and Metrics Author: Stephan Sorger Publisher: Createspace Independent Publishing Platform Publication Date: 2016
Sorger’s key contribution is showing how to integrate models and metrics into a decision dashboard. For example: